Darren Ambrose is one of British hairdressing’s creative leaders – he is of British Hairdresser of the Year 2015 and holds 18 further British hairdressing awards to date. He produces some of the most converted photographic work nationally and internationally, working with some great editorial photographers.
It was only necessary for Wella Professionals Cyprus to ask for a highlights video. A highlight video is exactly that: Clips of the experience with a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms.
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.