Opium Works held the marketing campaign for Beauty Line and Breast Awareness campaign 'A Selfie for a Pink Cause'. The aim strategically was to connect the brand with the important message that prevention can literally save lives. Our task was to create video interviews with influential women that could spread the message to their followers. Moreover, for the needs of this important project, we created animated videos that were projected across all media platforms and Beauty Line shops.
Beauty Line Europa Donna