What are customer testimonial videos and why use them? Customer testimonial videos (a.k.a. customer story videos or case study videos) are a way to let your customers do the talking for you! Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service.
Customer stories typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business. The most valuable part of a customer testimonial video is getting your clients to vocalize the problem they were faced with and how your company provided a solution.
Along with interview footage, this type of video is typically packed with lifestyle shots (known in the biz as b-roll) of your customer using your product or service in their own environment, making it engaging with your audience!